Developers and publishers will be able to distribute free-to-play and premium games through the My.Games Store while gamers will benefit from a wide range of PC titles and unique gaming services.
“I’m pleased to announce the launch of My.Games Store, our global gaming platform,” said My.Games CEO Vasiliy Maguryan, in a statement. “Although our background is delivering free-to-play and premium titles to an Eastern European audience, the My.Games Store is the next step in bringing our expertise to a global market. We believe we can offer a wealth of support and knowledge to studios and publishers looking to reach both a Russian and a global audience.”
My.Games Store will build on the success of My.Games’ Russian-speaking platform, Games.Mail.Ru, which currently has 13 million monthly active users. At launch, players will gain access to popular My.Games titles like Warface and Conqueror’s Blade, as well as a whole library of games including third-party titles. Future developers and publishers will be offered a 70/30 revenue split to distribute titles through the My.Games Store.
The platform will also feature integration with two unique gaming services. Lootdog allows gamers to trade in-game items for real money securely, while Donation Alerts is a tool that empowers streamers to monetize their content.
“Our Games.Mail.ru platform has been tailor-made for the Russian-speaking audience. Over the years, we’ve created unique technology, monetization systems, and the expertise needed to succeed in this market. We are now ready for the next step — taking the platform international,” said Rodion Kotelnikov, head of My.Games Store, in a statement. “For our international partners, this will open the door to our platform’s multi-million audience, while the players will gain access to a broader range of games.”
My.Games Store is currently in beta testing, with plans for a full-scale launch by the end of this year.
My.Games launched in May 2019 combining the gaming assets of Mail.ru Group and My.com. Revenues rose in Q2 by 33.7% owing to the strong performance of existing titles including the Warface franchise, Conqueror’s Blade and mobile title Hustle Castle. In July, My.Games announced a new strategy mobile game, American Dad! Apocalypse Soon. Developed in partnership with FOX Next, the game is set to release on iOS and Android devices this fall.