InMobi acquires Sprint’s advertising and data subsidiary Pinsight Media

Mobile enterprise marketing firm InMobi said it has acquired Pinsight Media, the mobile data and advertising subsidiary of Sprint.

This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing.

Pinsight Media is a mobile data and brand intelligence company that works with U.S. telecommunications companies and advertisers across verticals including consumer goods, retail, entertainment and finance.

Pinsight has a suite of advertising products and services that help businesses uncover new audiences,
discover new market opportunities, and define more effective customer engagement strategies.

“Sprint’s partnership with InMobi goes beyond this acquisition. We have been looking for a strategic
partner that can deliver the latest digital marketing and mobile advertising technologies, besides having
a deep appreciation of regulatory, privacy, and data concerns,” said Rob Roy, chief digital officer at
Sprint, in a statement.

Consumers have very high expectations of how brands engage with them from discovery to purchase
and consumption. The acquisition of Pinsight builds on InMobi’s enterprise platforms and enables marketers to deliver better ad results and insights for chief marketing officers.

”With this acquisition we are creating the most powerful advertising and marketing platform for the
U.S. market by unifying online and offline behavior and providing CMOs with a way to reach and
engage them,” said Naveen Tewari, CEO at InMobi, in a statement. “This industry-first acquisition allows
InMobi and Sprint to work on our respective strengths together, and provides a global template for
partnerships between advertising platforms and telcos.”

As a result of this acquisition, InMobi will expand its operations in North America to Kansas City,
alongside San Francisco, New York, Los Angeles and Chicago. This move follows InMobi’s acquisition of AerServ for $90 million earlier this year in January, and its recent partnership with Microsoft in June.