Facebook is building a camera TV set-top box
A mysterious product called “Ripley” appeared hidden beside Facebook’s new Portal smart displays in Facebook for Android’s code. Dug up by frequent TechCrunch tipster Jane Manchun Wong a week ago, Ripley’s name squared with Facebook’s VP of Portal Rafa Camargo telling us that “we’re already investing in expanding the product line with more products we want to launch next year.”
That Facebook device will be a camera-equipped device that connects to televisions to allow video chat and media content viewing, according to Cheddar’s Alex Heath.
Facebook’s Portal’s devices sit on a desk or countertop and cost $199 for a smaller screen and $349 for a bigger one. But with Ripley, Facebook could sell a much cheaper screen-less add-on for the televisions people already have. Facebook could build hardware network effect by releasing its Portal technology in many form factors.
The Ripley name could change before the eventual launch next year, which Cheddar says is coming in Spring 2019. It might become something more evocative of the device’s purpose. But regardless of the name, it’s sure to encounter heavy skepticism due to Facebook’s history of privacy and security troubles. Many users don’t trust Facebook enough to put one of its cameras and microphones in their house.
Ripley is said to run on the same Portal operating system that builds off the same Android open-source framework. That means it might carry a similar slate of features. Those include Portal’s auto-zooming camera that can follow users to keep them in frame, video chat through Messenger, a smart photo frame for while it’s not in use, Facebook Watch videos, Alexa voice control and a third-party app platform, including video content from outside developers.
While users might occasionally watch recipe or news videos on Portal, entertainment could be core to Ripley. The device would allow Facebook to compete with Roku, Amazon, Apple and other set-top boxes. The device could also eventually be a natural home for Facebook’s video ads, even though it’s not putting them on Portal right now.
Along with smart speakers, whoever creates what plugs into our TVs will control a fundamental wing of future home computing. Facebook won’t surrender this market, despite its disadvantage due to its many scandals.