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Xbox overthrows Nintendo for most-seen TV ads game industry ramps up spending - Earth News Report
Xbox has overtaken longtime chart-topper Nintendo for TV ad impressions in the most recent 30 days; its commercials account for almost 60% of the industry’s impressions. Football, both college and NFL, was a huge driver of impressions for Xbox. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you