FTC is reportedly investigating Juul’s marketing practices

Juul products are displayed at a smoke shop in New York, Thursday, Dec. 20, 2018.

Seth Wenig | AP

The Federal Trade Commission is investigating whether e-cigarette maker Juul used deceptive marketing and targeted minors, according to a report from the Wall Street Journal.

According to the report, the FTC began its investigation in September 2018, before tobacco giant Altria invested $12.8 billion for a 35% stake in Juul. Shares of Altria slid 2% Thursday. 

The Food and Drug Administration launched its own investigation into the company’s marketing practices last year, marked by a “surprise inspection” last fall of Juul’s San Francisco headquarters in which investigators seized thousands of pages of documents.

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